Overview
This Cookie Policy explains how Wallygater uses cookies, local storage and similar technologies on wallygater.com. It should be read together with our Privacy Policy, which explains how we handle personal information submitted through the website.
At the time this policy was prepared, this website is designed to use only essential or functional storage required for basic website operation, such as remembering your cookie choice and supporting form behaviour. We do not intentionally set advertising, remarketing or behavioural profiling cookies in this static website version.
If analytics tools, advertising pixels, embedded maps, video players, booking widgets, live chat tools or other third-party technologies are added later, this policy should be updated before those tools are used.
Similar technologies
This policy also covers similar technologies that store information on your device or access information from your device. These may include:
- Local storage: browser storage used to remember choices or support website functions.
- Session storage: temporary browser storage usually cleared when the browser session ends.
- Pixels and tags: small pieces of code that can measure activity or support advertising tools.
- Scripts: code used to provide website functionality, forms, embedded services or measurement.
- Device identifiers: technical data that may help a service recognise a browser or device.
- Embedded content: maps, videos, booking widgets or social media content that may set their own cookies.
Where these technologies are not strictly necessary, they should only be used where the website has provided clear information and obtained the required consent.
Essential technologies
Essential technologies are required for the website to work correctly, securely and reliably. These may be used without asking for separate consent because they are necessary to provide the website service requested by the visitor.
Essential technologies may be used for purposes such as:
- loading pages and core website files;
- remembering your cookie banner choice;
- supporting basic form validation and form status messages;
- maintaining website security and preventing misuse;
- diagnosing technical errors and availability issues;
- making the website display correctly on desktop, tablet and mobile devices.
If you block all cookies and storage in your browser, some essential website features may not work correctly.
Preference storage
The website may use local storage or a small cookie-style record to remember your cookie preference. This prevents the banner from being shown repeatedly after you have made a choice.
This type of storage is used only to remember your preference and is not used for advertising, profiling or behavioural tracking.
| Technology | Purpose | Type | Typical duration |
|---|---|---|---|
| Cookie preference storage | Remembers whether you accepted, rejected or configured cookie settings. | Essential / preference | Usually up to 6 months, or until you clear browser storage. |
| Form status storage, if used | Supports form behaviour, validation messages or temporary success states. | Essential / functional | Session only or short-term storage. |
Analytics cookies
Analytics cookies are used to understand how visitors use a website, such as which pages are visited, how long visitors stay and whether errors occur. They can help improve performance, structure and content.
Analytics tools are not active by default in this static website version. If analytics tools are added later, this policy should identify the provider, explain what information is collected, state the cookie duration and explain how visitors can accept or reject analytics cookies.
Examples of analytics providers that may require disclosure and consent settings include Google Analytics, Microsoft Clarity, Hotjar, Matomo or similar measurement tools.
Advertising and marketing cookies
Advertising and marketing cookies may be used to measure advertising performance, build audiences, limit how often adverts are shown, support remarketing or personalise advertising content.
Advertising, remarketing and behavioural profiling cookies are not active by default in this static website version. If advertising pixels or remarketing tools are added later, they should be disclosed clearly and should not be loaded until the visitor has given the required consent.
Examples of marketing technologies that may require disclosure and consent settings include Google Ads tags, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, affiliate tracking pixels or similar advertising tools.
Third-party content and embedded services
The website may include or later add third-party content such as Google Maps, Google My Maps, YouTube videos, Vimeo videos, booking widgets, payment tools, live chat widgets, social media embeds or review widgets.
Third-party services may set their own cookies or use similar technologies. These technologies are controlled by the third party, not by Wallygater. If such services are added, the website should explain which service is used, why it is used and whether it loads before or after consent.
Where possible, optional third-party embeds should be blocked until the visitor chooses to load them or gives the relevant cookie consent.
Current cookie and storage use
The following table describes the intended cookie and storage use for the current static website version. Actual names may vary depending on the final implementation of the cookie banner, hosting environment and form scripts.
| Name or category | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| Wallygater_cookie_choice | Wallygater / wallygater.com | Stores the visitor’s cookie banner choice so the banner does not reappear on every page. | Essential / preference | Up to 6 months or until browser storage is cleared. |
| Form interaction storage | Wallygater / wallygater.com | Supports form validation, temporary success messages or simulated form handling where used. | Essential / functional | Session only or short-term. |
| Server logs | Hosting provider | Records technical access data for security, diagnostics and website availability. | Essential / security | Limited operational period, depending on hosting settings. |
| Analytics cookies | Not active by default | No analytics provider is intentionally enabled in the static package. | Optional | Not applicable unless added later. |
| Advertising cookies | Not active by default | No advertising or remarketing pixel is intentionally enabled in the static package. | Optional | Not applicable unless added later. |
If your final JavaScript uses a different storage key, replace Wallygater_cookie_choice in this table with the exact key used in your script.
Your choices
When a cookie banner or preference tool is shown, you can choose whether to allow optional cookies. Essential technologies cannot usually be switched off through the website because they are needed for the site to work.
You can change your choices by clearing cookies and local storage in your browser, or by using the cookie preference option if one is provided on the website.
If optional analytics or marketing tools are added later, the website should provide a simple way to accept or reject those optional technologies.
Browser controls
Most browsers allow you to delete cookies, block cookies, block third-party cookies, clear local storage or receive alerts before cookies are stored. Browser controls are usually available in the privacy or security settings of your browser.
Blocking all cookies or storage may affect the website’s ability to remember your preferences, display forms correctly or maintain basic functionality.
Changes to this Cookie Policy
We may update this Cookie Policy if we add, remove or change cookies, local storage, analytics tools, advertising pixels, embedded services, booking widgets or other technologies.
If new optional technologies are added, this policy should be updated with the provider name, purpose, category, duration and whether consent is required.
Contact
If you have questions about cookies or privacy on this website, you can contact us using the details below:
Wallygater
Unit 104 Railway Arches, London E1 2LY, United Kingdom
Phone: +44 20 7237 3108
Email: [email protected]